Applications on Setapp are automatically updated and contain no in-app purchases or advertisements. The philosophy behind the initiative was to give users preselected, ready-to-use software that covers both generic and job-specific tasks. Instead of paying a single price for a standalone application, users can use all the apps in the collection for a single monthly fee. Setapp introduced a subscription model for software usage akin to streaming services like Spotify and Netflix. Setapp launched an iOS version in August 2020. In November 2019, Setapp launched Setapp for Teams, a service adjusted for teams' and organizations' use. By November of that year, there were more than 200,000 trial users testing the service. In June 2017, Setapp reported having 10,000 subscribers worldwide, mainly in the United States but with growing audiences in the United Kingdom, Germany, and France. Setapp launched in beta in November 2016, and was officially released in January 2017. There are over 190 apps in the Setapp subscription and 1 million users. App categories cover productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance. It provides access to a growing collection of software from different developers for a fixed monthly fee. Setapp is a subscription-based service for macOS and iOS applications released by the Ukrainian software company MacPaw in 2017. English, French, German, Italian, Portuguese and Spanish
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